Axe Gives Away Limited-Edition ‘Dogecans’ to Tap Into Growing Crypto Craze
Axe Gives Away Limited-Edition ‘Dogecans’ to Tap Into Growing Crypto Craze


When Dogecoin was launched in 2013, it was started as a joke.The meme-based cryptocurrency remained in obscurity for a long time, until billionaire tycoon Elon Musk threw his weight behind it and popularised it. Even though Dogecoin has lost some gains in recent months, its ardent following seems to be of great appeal to businesses around the world that are trying new ways to tap into the cryptocurrency craze. In that process, Unilever-owned Axe launched two giveaways of limited-edition “Dogecans.”

The latest campaign attempted to leverage popular trends to stir interest in the brand. Playing on the cryptocurrency’s name, the Dogecoin-inspired packaging on the special Axe cans featured the Doge meme and the marketing campaign tagline said, “48-hour crypto scent.”

Axe also shared this post on Instagram.

The company dropped a website link via the tweet for users to collect the limited-edition giveaways. But a message on the site now reads, “Sorry, people. All the DogeCans are gone. But we’re still going to the moon.” There’s no word on when another giveaway will take place, if at all.

In another tweet, Axe said this showed “what the dogearmy can accomplish together.”

While many Twitter users said that the Dogecans were “gone” too soon, it also showed people’s desire to land one of the limited-edition cans.

A user ((Dogeinvesting) also wanted to know whether the cans would be available for sale in regular stores.

This was not the first time Axe tried to draw new communities toward itself by incorporating memes and cryptocurrency into its merchandise. On Doge Day (April 20) this year, when the digital currency was on a wild run, the company appeared to suggest in a tweet that it would send a Dogecan to the moon if Dogecoin reached a value of $1 (roughly Rs. 75). At the time of writing, Dogecoin price in India stood at Rs. 14.32.


Interested in cryptocurrency? We discuss all things crypto with WazirX CEO Nischal Shetty and WeekendInvesting founder Alok Jain on Orbital, the Gadgets 360 podcast. Orbital is available on Apple Podcasts, Google Podcasts, Spotify, Amazon Music and wherever you get your podcasts.





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YouTube Removes Bengal BJP Chief’s Videos on Post-Poll Violence
YouTube Removes Bengal BJP Chief’s Videos on Post-Poll Violence


West Bengal BJP President Dilip Ghosh on Friday shared YouTube videos of purported post-poll violence in the state, but the authorities of the website removed them as they violated its community guidelines.

YouTube was compelled to remove the clippings shared by Ghosh on Twitter as there were scenes of “brutal violence” but that is the real situation in West Bengal, state BJP spokesperson Shamik Bhattacharya claimed.

In his Twitter handle, Ghosh posted the videos with a caption: “Some of the illustrious achievements of the Trinamool Congress government in past two months”.

However, the visuals were soon removed by YouTube with the message: “The video has been removed for violating YouTube community guidelines.”

The video-sharing website removes posts that violate its community guidelines that “are designed to ensure that our community stays protected”. It pulls contents for violating its policies regarding hate speech and harassment, spam and deceptive practices, violent or graphic content policy and violations of its terms of service.

Ghosh, an MP, on July 21 alleged that over 30 BJP activists were killed in post-poll clashes in West Bengal.

The state BJP chief was not available for comments on the deletion of the videos,

Bhattacharya, however, said, “The violence was brutal, it exceeds all civilised norms. That is why YouTube is shocked and compelled to remove the videos. As stated by our party for over two years and the NHRC now, this is the real situation of West Bengal.”

In an indictment of the Trinamool Congress government, a committee, constituted by the NHRC on the order of the Calcutta High Court to investigate alleged human rights violations during post-poll violence, had said in its report that the situation in the state is a manifestation of “Law of Ruler” instead of “Rule of Law”.

West Bengal Chief Minister and TMC supremo Mamata Banerjee on July 22 claimed that BJP was using fake videos to back up its “concocted stories” about post-poll violence.


It’s an all television spectacular this week on Orbital, the Gadgets 360 podcast, as we discuss 8K, screen sizes, QLED and mini-LED panels — and offer some buying advice. Orbital is available on Apple Podcasts, Google Podcasts, Spotify, Amazon Music and wherever you get your podcasts.



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Is Pisces is the Dumbest Star Sign?
Is Pisces is the Dumbest Star Sign?


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@sloggingSlogging (Slack Blogging)

Your Slack? Insightful words by highly intelligent people. Your tech blog? Not so much. Write together. #SloggingBeta

This Slogging thread by Amy, Linh, Limarc, Utsav Jaiswal, Arthur, and Natasha occurred in hackernoon’s official #only-at-hackernoon channel, and has been edited for readability.

Rejected because pisces is the dumbest star sign

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Apparently, that’s Norah’s star sign I learned about yesterday (I don’t care about horoscopes though)

Virgo over here

Omg virgo club yay

Missed being a pisces (and on Amy’s hate list) by a day 😂

Lololol

Oh you definitely are an Aries 😂

Wut? I’m an aquarian not an Aries. I thought the having my head up my own a$$ was a dead giveaway😂

Omggg

Do y’all believe in horoscopes? :face_with_monocle:

Not in a be all end all kind of way. But I believe in it the same way I believe things will work out as they should. So then when shit hits the fan I can be like oh it’s okay mercury is in retrograde but I’ll be fine in 12 days 😂😂

No not at all. I do believe that being born in a certain month could affect your personality and life. Did you read outliers by Gladwell?

I really strongly dislike Gladwell for his (imho) hit pieces and oversimplification of stats…so no :rolling_on_the_floor_laughing:

lol yeah Amy I believe in whatever my mom says 😂

I just love to read about pretty much everything – this is one of those

well, i’m usually affected by different stars and galaxies

There is science behind the power of the moon

but what about sun flairs?

I feel like I notice similarities between people who were born around the same time (leos are consistently obsessed with their own hair; scorpios take grudges very seriously, and taureans are stubborn AF, for example), but that might just be confirmation bias because I was raised by a raging hippie

I’m an Aries, Amy, for what it’s worth 😄

and omg yes Limarc and Amy you are SUCH Virgos ✨:rolling_on_the_floor_laughing: (or just canadian..?) Loren knows the facts: https://www.lorensworld.com/business/life-work/virgos-great-workplace/

hmm I don’t know Natasha:

“Strengths: Loyal, analytical, kind, hardworking, practical
Weaknesses: Shyness, worry, overly critical of self and others, all work and no play”

Amy is definitely not shy. I used to be shy until college and then I forced myself to grow out of it.

the rest is true though 😅, at least I hope so

I was painfully shy until college too. Well, either painfully shy or wildly unpopular. I’m not sure

I feel ya. That’s the same excuse I use when people ask why I didn’t have any long-term relationships in highschool 😣

I mostly worked on stuff during my breaks (also goes back to the all work no play virgoness)

but like was that by choice…or because we had no other options…

I’m not sure 😂 this is a very chicken vs egg scenario

You know what? We turned out fine

NO MATTER WHAT THE HOROSCOPES SAY

(Worry)

Lol

Natasha I think David, who’s a Taurus( I just learned) is truly stubborn af but at the same time I think he cares about his hair more than me, a Leo. 😂 I get what you say about general pointer through

I’d say I identify with other Leo traits such as the need to be excellent and let other people know about it :rolling_on_the_floor_laughing:

Limarc I think those describe you very well especially the practical one spot on

I still stand by everything I said in this thread 😂

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