Digital marketing is the practice of promoting products, services, or brands through digital platforms like search engines, websites, social media, email, and mobile applications. It involves leveraging online channels to connect with current and potential customers. Companies use digital marketing strategies to reach a broader audience, build brand awareness, and drive sales in a measurable and cost-effective way. With tools like SEO, content marketing, social media campaigns, and email newsletters, businesses can engage users in real-time and tailor messages based on user behavior. In today's digital age, digital marketing is essential for staying competitive and maximizing online visibility and customer interaction.